BUILDING A STRONG BRAND

Every business owner understands what the term “brand” means in his or her business. Ideally, every business has its identity and that translates to its brand. Many small-scale business owners do not understand the significance of an established brand and how much leverage it can result to. Business identity or BRAND is the face and image of your business. As such, the identity must embody the core business values. Today, many savvy businesses strive to charm and entice customers in many ways. However, little attention has been given to brand building. This has consequently influenced the potential businesses have in establishing advocacy and loyalty for their customers.
To build a strong brand, the following steps should be considered:
Define ‘BRAND.’
The congested marketplace could be having a similar type of business as your own. This should not affect your idea on building your brand. Idyllically, review the purpose of your business, identify your market niche and research on the expectations of your customers. The character of the brand is critical in promoting the business agenda. A good brand will help you build your own customer base and differentiate your product in the market in the midst of other competitors.
Assume ‘BRAND’ is a person
Characters are pegged upon values, beliefs and reasons, which help us to become who we are. Assuming that the brand is an individual will require you to connect it with specific values and beliefs. This will help you in treating your brand with a lot of respect.
Identify what fuels your business
Identify the brand heroes and the other factors that increase the performance of your brand. For instance, identify the purpose and emotive positions that increase your brand position in the market.
Build a STRONG relationship with customers
Relationship with customers must be on a long-term base. Do not over-raise the hopes and expectations of the customers. Always consider honesty and consistency in your business. Lies and broken promises affect the brand image of most businesses. As such, you must be clear and consistent in word and deed.
Have alternative way of engaging customers
With a consistent tone of voice, tell the customers the same thing but in a different way. Do not repeat the same thing over and over again in the same manner. This might make you sound redundant to customers.
Do not be a ‘COPY-CAT’
Although it is advisable to steal ideas from bigger established brands, ensure that you do not mimic their brands. Making your unique identity is the best way to have your own established brand. For example, mimicking coca cola will not help you become an established cola brand.
Be ‘DARING’ and full of valor
Businesses are hard to popularize and market in the ever-changing market environments. To create a good business brand, dare to change and maintain flexibility to suit the customers’ needs. A daring brand can go far in terms of market presence.
Don’t pay attention on your ‘LOGO’
Logos used to work for older businesses where markets were not congested and competitive as the contemporary markets. Aside from an attractive logo, pay attention to the quality of the services you offer to your customers. Reinforce your brand through advertisement, promotional activities as well as through communication to customers.

SUMMARY

These few strategies can help you to build a strong brand for a start-up or existing business. Remember brand identity is easier to sell than the service or product itself. To this end, strive to create a valuable brand for your customers.

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The Immortal Cancer Patient

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Medical research is an unfathomable subject in the mainstream medicine. Countless number of attempts to determine specific treatments and prophylaxes for common and uncommon diseases are yet to be discovered. One of the major terrors in the history of medicine is CANCER. hCancer has for many years, remained a terrifying condition to most individuals. However, the advancement in medical research has revealed variety of approaches that can be employed to tame cancer. Notwithstanding all the terribly perception of CANCER, Henrietta Lacks is the unwitting donor of immortal line of cells that have helped in cancer research.

Henrietta Lacks was diagnosed with epidermoid carcinoma of the cervix in 1951, which later turned out to be adenocarcinoma of the cervix. Ideally, misdiagnoses of diseases were common as there were sporadic cases of cancer at the time. White at the John Hopkins hospital, she was treated using radium tube inserts. Of great significance…

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The Immortal Cancer Patient

Medical research is an unfathomable subject in the mainstream medicine. Countless number of attempts to determine specific treatments and prophylaxes for common and uncommon diseases are yet to be discovered. One of the major terrors in the history of medicine is CANCER. hCancer has for many years, remained a terrifying condition to most individuals. However, the advancement in medical research has revealed variety of approaches that can be employed to tame cancer. Notwithstanding all the terribly perception of CANCER, Henrietta Lacks is the unwitting donor of immortal line of cells that have helped in cancer research.

Henrietta Lacks was diagnosed with epidermoid carcinoma of the cervix in 1951, which later turned out to be adenocarcinoma of the cervix. Ideally, misdiagnoses of diseases were common as there were sporadic cases of cancer at the time. White at the John Hopkins hospital, she was treated using radium tube inserts. Of great significance was her immortal cancer cells that have lived for years and are still used for cancer research.

The posthumous contributions that HeLa cells have made in the world of cancer research remains remarkable and indelible indeed. helDespite little recognition given to the family members, the special cancer cells that were biopsied from Henrietta have led to scientific breakthroughs as regards AIDS and Cancer research. Today, Henrietta Lacks remains a celebrated personality and perhaps “IMMORTAL” after her immortal cancerous cells was successfully cloned.

Almost halfway into his 2nd year

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At exactly one year ad five months, he has learned a lot. One of the amazing things that he has learned is listening. Listening is the best skill that every child should acquire in early life. Through listening and observation, children are able to learn and mimic the most basic skills such as gesturing, identifying objects when told and responding to instructions. Kids are more pathetic when they’re are sick. A few days ago, my heart came closer to my mouth as the boy was struck with an incredibly high-grade fever. With faith and help of God, the boy has regained his health; my pride.

When Success Compels you to Provoke God, be Sure you Must Tumble

Kanye

 

Hell no!! The Twitter issue where Kanye seeks help from Mark Zuckerberg has trended more than any other celebrity’s bankruptcy news. Kanye must have burned a couple of bridges behind him but this does not make him lesser. Unlike most musicians whose music start with weirdness, Kanye started his music career with meaningful and entertaining music. However, success turned him into his own god. I am pretty certain that his competition with God will leave him heavily indebted than he is as at now.

Why Ugandans and Similar African Countries Suffer Genovese Syndrome

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In Africa, wealth controls everything. Most ignorant Africans are often obsessed with wealth. The economic and demographic statuses of majority of Africans makes the continent’s population a vulnerable target that wealthy politicians can easily manipulate. In Africa, wealth is greater than the rule of law. Corruption and any other forms of biases in the society can be easily cleaned with wealth. As such, most Africans would rather go by a terrible wealthy leader, than to have a poor patriot. Africans have therefore developed the terrible Genovese syndrome where they don’t care about the strife challenges that they brothers go through. In less than 2 years to come, you will witness yet another tyranny of the syndrome in yet another civilized African country- Kenya.